What does a commercial cost?

The range is wide and driven by casting, locations and shoot days — not by length. One day in a single location with a small crew is an order of magnitude from three days with a studio, actors and props. So we quote after the script is approved; anything earlier is guesswork. Send the brief through the inquiry form and we reply within one business day.

Do you also buy the airtime?

Media buying is handled by our sister company OMNIA PR, and for campaigns with a spot that usually helps — durations and delivery dates get planned together. We will of course shoot a spot for a campaign someone else is buying.

Service — 06

Commercials

A commercial is the one format where every extra second is paid for again and again. So a thirty-second spot is not a shortened two-minute corporate video — it is built from scratch around one idea and one reason to keep watching past the third second.

What we deliver

Creative concept and script in the durations that are actually bought
Storyboard or animatic approved before the shoot
Shooting including casting, locations and props
Music, voiceover and sound mix
30, 20, 15 and 10-second versions plus vertical crops for online
Delivery to broadcaster and cinema technical specifications

Duration follows the media buy, not the script

Television and radio buying works in fixed lengths and the price rises with every second. A thirty-five-second spot is bought as a forty, so a script that will not fit thirty makes the whole campaign more expensive.

We therefore settle durations at the start, not in the edit suite. And we write the shorter versions straight away — adding them later means calling the crew back.

Most people will see the spot muted

In a feed, video autoplays silently. So the first seconds have to work with no audio — and a talking head without subtitles communicates nothing at that moment.

The opener is therefore built on movement or a detail, not on a line. Subtitles belong in the edit, not among the extras, and the brand has to be seen, not only heard in a closing signature.

Technical specs are not a formality

Broadcasters have their own requirements for loudness, colour space, title-safe areas and delivery format. A spot that misses them comes back — usually in the week the campaign is due to launch.

So we deliver a variant per medium along with a technical sheet, so it can be verified before airtime is booked.

Where we applied it

CZ.BASKETBALL × JAECCO · 2025

Production for the title partner announcement

One shoot that carried the partnership announcement across every channel.

Spots for a municipal organisation’s campaigns

Video for the public sector, where the audience is a whole town and the goal is to explain, not to sell.

Frequently asked

What does a commercial cost?: The range is wide and driven by casting, locations and shoot days — not by length. One day in a single location with a small crew is an order of magnitude from three days with a studio, actors and props. So we quote after the script is approved; anything earlier is guesswork. Send the brief through the inquiry form and we reply within one business day.
Do you also buy the airtime?: Media buying is handled by our sister company OMNIA PR, and for campaigns with a spot that usually helps — durations and delivery dates get planned together. We will of course shoot a spot for a campaign someone else is buying.

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